Bouts / HubSpot Service Hub vs Zendesk
HubSpot Service Hub vs Zendesk
Red cornerHubSpot Service Hub
$7 per seat a month, billed annually (Starter)
Blue cornerZendesk
$19 per agent a month, billed annually (Support Team)
Zendesk: Zendesk retires AI agents - Essential, the legacy bot builder and autoreplies with articles on December 10, 2026, so older bots must move to the current AI agents.
HubSpot Service Hub wins 2–1 at 10 agents (close call). HubSpot Service Hub takes the bill and user verdict; Zendesk takes security; 3 rounds are even.
The judges' card
| Round | HubSpot Service Hub | What happened | Zendesk |
|---|---|---|---|
| Round 1The bill | W | At 10 agents with AI on: HubSpot Service Hub $1,120, Zendesk $2,250 a month. HubSpot Service Hub is 50% cheaper and takes the round. | |
| Round 2Price tags | = | Both offer AI prices in public, but with a minimum, annual-only terms or vague limits. Even. | = |
| Round 3AI | = | Both offer an action-taking AI agent on chat, email and phone, with test runs and reporting. Even. | = |
| Round 4Desk basics | = | Both offer every channel natively, skills-based routing and 300+ integrations. Even. | = |
| Round 5Security | Zendesk offers SOC 2 Type II and ISO 27001, plus EU hosting, a HIPAA BAA or a no-training promise; HubSpot Service Hub offers one audit report (SOC 2 Type II or ISO 27001). Zendesk takes the round. | W | |
| Round 6User verdict | W | On G2: HubSpot Service Hub 4.4 from 3,018 reviews, Zendesk 4.3 from 7,095 reviews. HubSpot Service Hub takes the round. | |
| Rounds won | 2 | HubSpot Service Hub wins, 3 even | 1 |
Does team size change it?
Only the bill round depends on team size. Here is the full result in each weight class.
Small team
- HubSpot Service Hub
- $315
- Zendesk
- $675
3 agents, 750 conversations a month. HubSpot Service Hub wins 2–1.
Mid-size team
- HubSpot Service Hub
- $1,120
- Zendesk
- $2,250
10 agents, 2,500 conversations a month. HubSpot Service Hub wins 2–1.
Large team
- HubSpot Service Hub
- $2,845
- Zendesk
- $5,625
25 agents, 6,250 conversations a month. HubSpot Service Hub wins 2–1.
Monthly bills from USD list prices, annual billing where offered, with the AI agent resolving 20% of conversations and agent assist for every agent. Plans: HubSpot Service Hub Service Hub Professional; Zendesk Suite Professional.
Tale of the tape
| HubSpot | Made by | Zendesk |
|---|---|---|
| per agent | Pricing | per agent |
| $7 per seat a month, billed annually (Starter) | Paid plans from | $19 per agent a month, billed annually (Support Team) |
| Service Hub Professional | Plan we priced | Suite Professional |
| $315 | 3 agents, AI on | $675 |
| $1,120 | 10 agents, AI on | $2,250 |
| $2,845 | 25 agents, AI on | $5,625 |
| $0.50 per resolved conversation (50 credits at $0.010); voice $0.50 per minute (beta) | AI agent price | $1.50 per automated resolution committed, $2.00 pay as you go |
| Email, Live chat, Phone, WhatsApp, Social | Channels | Email, Live chat, Phone, WhatsApp, Social, SMS |
| Up to 2 users | Free plan | No |
| — | Free trial | 14 days |
| Yes | Monthly billing | Yes |
| SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA attestation | Audit reports | SOC 2 Type II, ISO 27001, ISO 27018, ISO 42001, FedRAMP Low, HDS |
| US (AWS US East) and EU (Frankfurt) data centers | Data hosting | US, EEA and Asia Pacific data centers, with region choice through the Data Center Location add-on |
| 4.4 (3,018) | G2 rating | 4.3 (7,095) |
| 4.4 (193) | Capterra rating | 4.4 (4,094) |
Questions
Which is better, HubSpot Service Hub or Zendesk?
HubSpot Service Hub wins 2–1 at 10 agents (close call). HubSpot Service Hub takes the bill and user verdict; Zendesk takes security; 3 rounds are even.
Is HubSpot Service Hub cheaper than Zendesk?
At 10 agents with the AI agent and agent assist on, HubSpot Service Hub comes to $1,120 a month and Zendesk to $2,250, from list prices. HubSpot Service Hub takes the bill round.
Which has the better AI, HubSpot Service Hub or Zendesk?
Both offer an action-taking AI agent on chat, email and phone, with test runs and reporting. Even.
