Bouts / HubSpot Service Hub vs Jira Service Management
HubSpot Service Hub vs Jira Service Management
Red cornerHubSpot Service Hub
$7 per seat a month, billed annually (Starter)
Blue cornerJira Service Management
$750 a year for up to 3 agents on Standard (about $20.83 per agent a month), or $25 per agent a month billed monthly
Jira Service Management: Jira Service Management is now sold only inside Atlassian's Service Collection, bundled with Customer Service Management, Assets and Rovo; the apps cannot be bought separately.
HubSpot Service Hub wins 3–2 at 10 agents (close call). HubSpot Service Hub takes AI, desk basics and user verdict; Jira Service Management takes the bill and security; one round is even.
The judges' card
| Round | HubSpot Service Hub | What happened | Jira Service Management |
|---|---|---|---|
| Round 1The bill | At 10 agents with AI on: HubSpot Service Hub $1,120, Jira Service Management $979 a month. Jira Service Management is 13% cheaper and takes the round. | W | |
| Round 2Price tags | = | Both offer AI prices in public, but with a minimum, annual-only terms or vague limits. Even. | = |
| Round 3AI | W | HubSpot Service Hub offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Jira Service Management offers an AI agent that also takes actions in other systems. HubSpot Service Hub takes the round. | |
| Round 4Desk basics | W | HubSpot Service Hub offers every channel natively, skills-based routing and 300+ integrations; Jira Service Management offers all that plus phone and messaging apps. HubSpot Service Hub takes the round. | |
| Round 5Security | Jira Service Management offers SOC 2 Type II and ISO 27001, plus EU hosting, a HIPAA BAA or a no-training promise; HubSpot Service Hub offers one audit report (SOC 2 Type II or ISO 27001). Jira Service Management takes the round. | W | |
| Round 6User verdict | W | On G2: HubSpot Service Hub 4.4 from 3,018 reviews, Jira Service Management 4.3 from 986 reviews. HubSpot Service Hub takes the round. | |
| Rounds won | 3 | HubSpot Service Hub wins, 1 even | 2 |
Does team size change it?
Only the bill round depends on team size. Here is the full result in each weight class.
Small team
- HubSpot Service Hub
- $315
- Jira Service Management
- $294
3 agents, 750 conversations a month. HubSpot Service Hub wins 3–1.
Mid-size team
- HubSpot Service Hub
- $1,120
- Jira Service Management
- $979
10 agents, 2,500 conversations a month. HubSpot Service Hub wins 3–2.
Large team
- HubSpot Service Hub
- $2,845
- Jira Service Management
- $2,448
25 agents, 6,250 conversations a month. HubSpot Service Hub wins 3–2.
Monthly bills from USD list prices, annual billing where offered, with the AI agent resolving 20% of conversations and agent assist for every agent. Plans: HubSpot Service Hub Service Hub Professional; Jira Service Management Service Collection Premium.
Tale of the tape
| HubSpot | Made by | Atlassian |
|---|---|---|
| per agent | Pricing | per agent |
| $7 per seat a month, billed annually (Starter) | Paid plans from | $750 a year for up to 3 agents on Standard (about $20.83 per agent a month), or $25 per agent a month billed monthly |
| Service Hub Professional | Plan we priced | Service Collection Premium |
| $315 | 3 agents, AI on | $294 |
| $1,120 | 10 agents, AI on | $979 |
| $2,845 | 25 agents, AI on | $2,448 |
| $0.50 per resolved conversation (50 credits at $0.010); voice $0.50 per minute (beta) | AI agent price | $1.00 per AI agent resolution, no included allowance; free until December 3, 2026; 1,000 assisted conversations a month included on Premium and Enterprise, then from $0.30 each |
| Email, Live chat, Phone, WhatsApp, Social | Channels | Email, Live chat, Phone, WhatsApp |
| Up to 2 users | Free plan | Up to 3 agents with 2GB storage |
| — | Free trial | 14 days, extendable to 30 |
| Yes | Monthly billing | Yes |
| SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA attestation | Audit reports | SOC 2 Type II, ISO 27001, ISO 27018 |
| US (AWS US East) and EU (Frankfurt) data centers | Data hosting | Pin data to the US, EU, Germany, UK, Switzerland, Canada, Australia, Japan, India, Singapore or South Korea, from Standard |
| 4.4 (3,018) | G2 rating | 4.3 (986) |
| 4.4 (193) | Capterra rating | 4.5 (779) |
Questions
Which is better, HubSpot Service Hub or Jira Service Management?
HubSpot Service Hub wins 3–2 at 10 agents (close call). HubSpot Service Hub takes AI, desk basics and user verdict; Jira Service Management takes the bill and security; one round is even.
Is HubSpot Service Hub cheaper than Jira Service Management?
At 10 agents with the AI agent and agent assist on, HubSpot Service Hub comes to $1,120 a month and Jira Service Management to $979, from list prices. Jira Service Management takes the bill round.
Which has the better AI, HubSpot Service Hub or Jira Service Management?
HubSpot Service Hub offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Jira Service Management offers an AI agent that also takes actions in other systems. HubSpot Service Hub takes the round.
Other bouts
Sources
HubSpot Service Hub
Jira Service Management
- Service Collection pricing
- Service Collection licensing FAQ
- Get started with live chat
- Get started with voice support
- About AI agent resolutions
- Get instant AI help while working in Customer Service Management
- How Rovo credits work
- Jira Service Management reviews
- Jira Service Management reviews
- Jira Service Management reviews